PRICE IS NOT THE ONLY THING THAT MATTERS. IT MIGHT NOT EVEN BE THE MOST IMPORTANT THING IN A SALE.

In his best-selling book, Sunny Vanderbeck offers practical advice for selling your business or taking on a capital partner without compromising on what matters to you. Using lessons learned from his own hard-won experiences as well as insights from a variety of experts, he outlines what to look for and what to avoid to feel good on the day after the transaction closes.


”Selling your company is one of the single biggest decisions you'll make in your business life, if not the biggest—so it's critical to get it right. Sunny's book is a must read!”

— Verne Harnish, founder Entrepreneurs Organization (EO) and author of Scaling Up (Rockefeller Habits 2.0)

WHAT OTHER READERS HAVE SAID

  • "Choosing a capital partner or selling your business is one of those fork-in-the-road experiences when it's both most critical and most difficult to champion the principles of conscious capitalism. This book shows you how it's done from those who have been there."

    John Mackey, co-founder and CEO of Whole Foods Market

  • "Sunny Vanderbeck has brought thoughtful and real insight into one of the unspoken challenges for entrepreneurs. No one thinks about this until the opportunity is at hand. Entrepreneurs now have a book to help them navigate one of the best, but also one of the hardest, things that can happen to them and their business."

    Kimbal Musk

  • After pouring your heart and soul into building your business, the prospect of selling can be daunting. This book masterfully outlines practical concepts and questions that I recommend for anyone considering a sale.

    Kip Tindell, co-founder and chairman of The Container Store

  • "Exceeded my expectations. An easy read with relevant lessons for business owners regardless of if you are actively selling your business or not. Great tips for exit strategies. Written by an entrepreneur who sold his business and went into private equity. Excellent real world lessons, and a compelling read."

    Bradley Whitchurch

  • "Selling Without Selling Out offers a compelling narrative, blending personal experiences with valuable insights, providing entrepreneurs a roadmap to enduring success in a world where integrity and sustainable practices are paramount."

    Brian Hagan

  • "After pouring your heart and soul into building your business, the prospect of selling can be daunting. This book masterfully outlines practical concepts and questions that I recommend for anyone considering a sale."

    Kip Tindell, co-founder and chairman of The Container Store

  • "What a great book for business owners to have in their tool chest as they navigate the journeys of their personal lives and the journeys of their businesses. Sunny’s sharing of his history helping many CEOs transition their businesses to a platform to improve, grow and expand while maintaining the culture and leadership that made it great is invaluable."

    Mark Smith

  • "Vanderbeck candidly shares his mistakes as well as his successes in this concise and heartfelt book about how he sold, re-purchased, and re-sold the company he had built. His advice about how to consider more than just the price of a transaction is relevant not only for the sale of a company but also for many aspects of life--business and personal. The thoughtful lessons of the book stick with you, and make you want to know the author personally."

    Kern Wildenthal

  • "This is a unique and fascinating insight into the emotional roller coaster for owners and entrepreneurs who embark on the process of selling their business. There's a great deal of literature that tries to dissect the mechanics of selling a company. This is the first book I've read that really puts you in the mindset of an owner grappling with the tough questions of how to sell without regrets. I'd recommend this book for anyone buying, selling or advising a company!"

    Marc Sharpe

  • "It's not only packed full of helpful advice, it's also engaging and effortlessly readable. The personal stories from business leaders and CEOs are fascinating. Even if you don't currently have a business to sell, you'll gain a lot of insight into the complex decisions and repercussions involved in the process."

    Ellen Henderson

  • "I have been both on the "buy" and the "sell" side of many company transactions over the years. It took me many years and many mistakes in such deals to even develop a glimmer of the sensibility that Sunny presents in this book. Save yourself the trouble - read the book."

    Jeff Lynn

THE WORKBOOKS

HOW TO GET CLEAR ABOUT WHAT YOU WANT AND LOOK FORWARD TO AN EXTRAORDINARY OUTCOME THAT LIVES BEYOND CLOSING DAY.

These workbooks will help define your values and your vision for the future, and find the right buyer or financial partner to get you there. You will find questions to ask yourself, and other questions to ask prospective buyers or investors. For the best outcome, write down your answers, reflect on them multiple times, and come back to the workbooks later in the process.

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